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Whether it's to make a purchase, download an e-book, register for a webinar, or make an appointment with an advisor, it is essential to invest your time and effort in creating a landing page. well designed and optimized to increase your chances of conversion and generation of "quality" leads. In an inbound UAE Mobile Number Database marketing strategy and approach , landing pages play an essential role. According to Marketo, landing pages convert on average between 2 to 5 visitors out of 100. This indicates that creating an optimized landing page is a recurring problem for marketers.

Let's be clear: Internet users scan, but do not read all the content online . They just place a quick glance at titles, images, bullet points and bold text. If you can't convince them to stay on your page within the first 2 to 8 seconds, they will leave! This is why, when you create a landing page, you must not leave UAE Mobile Number Database anything to chance, you must be strategic about the way your page is presented, structured, and read by visitors in order to get them to complete your form. conversion. In this article, we will show you the essential rules to follow to create landing pages that convert.

1 - It all starts with ?
The hook is the very first thing a visitor will see when they land on your page, it's what will make them want to stay there, fill out the form or leave. This is why it is essential that your UAE Mobile Number Database hook states your offer in a simple, clear and concise way without being long. Remember, the hook should never exceed 20 words, and preferably should be limited to 10 words. Focus on the benefits and advantages that your offer brings instead of the product or service : What is its added value? How could it solve your target's problem? Why shouldn't your visitors miss it? Answering these questions can give you interesting leads for formulating your hook.

Also, since you can't answer all of these questions in your main hook, you can include a description below your main hook to provide more details about your offer and your unique value proposition (USP).

2 - Include external links: mistake you should never make
Overriding rule: external links should be removed from your landing page.

Whether it's the navigation bar at the top of the page, links in the footer, URL addresses of social networks... any link that leads to another page must absolutely be removed from your landing page. You definitely don't want to redirect your visitors to another page before they fill out the form and click on your CTA. This is why it is crucial that you get rid of any external links that could distract your visitors and divert them from your UAE Mobile Number Database main goal of conversion. Anything that can disrupt the transformation process should be banned.

3 - A picture is worth a thousand words
Images are a great way to grab visitors' attention before they even read your teaser. Indeed, the reading speed of an image is 60,000 times faster than that of a text and 90% of the information transmitted to the brain is visual, hence the importance of integrating images into landing pages. Of course, this image must be relevant and consistent with your offer so as not to confuse visitors. It could be an image of an e-book, a graphic indicating the discount or sale available, or a screenshot of your webinar? The main thing is to capture the attention of visitors and entice them to read the page content.

4 - Integrate "bullet points"
The body of the text is where you have the most space to craft your message. But since it's denser than the top of your page, that's also where your visitors are more likely to start getting frustrated. Indeed, visitors do not come to your page to read, but rather to find a solution to their problem. To maintain the UAE Mobile Number Database interest of Internet users, avoid using a lot of text and favor the use of bullet points. Bullet points draw attention to key takeaways , which is great for visitors who don't want to read every word. Thus, they eliminate the need for dense blocks of text and help visitors quickly skim through content to evaluate your offer.